Within every society, groups of individuals come together to support deserving causes. Social activism is most common in the political arena, where groups bound by shared public interests act in concert to deliver votes for political parties. Societal and technological change has accelerated the evolution of such large scale instances of social collaboration with the advent of Internet. In particular, the internet has transformed the value of information, by distributing it across interactive platforms which facilitate unprecedented participation from users and in the process enhancing the value of information multifold. One area where the Internet has significantly empowered groups of individuals with information is the socio-political scenario of the nation.
As the voting public of the United States looks forward to the Minekey, Facebook’s popular application which fuels a discussion community of over two million people, recently launched its own election site to provide a forum for U.S. and global citizens to discover, vote upon and discuss the policies and positions of both candidates.
Clearly, the internet is the driving force contributing to the promotion and advance of public awareness of national issues. Socio-political activism on the net has instigated widespread cultural change, by surfacing all election campaign activities, events and issues available in the virtual world – to all people, wherever they live.
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